RESEARCH ON SPATIAL HUMANISTIC EXPERIENCE OF THE URBAN TOURISTS: STRUCTURAL DIMENSION, SCALE DEVELOPMENT AND VALIDITY TEST
SUN Jiao-jiao1,2, GUO Ying-zhi2,3
1. School of Business, Suzhou University of Science and Technology, Suzhou 215009, China; 2. Postdoctoral Sta- tion of Business Administration, Fudan University, Shanghai 200433, China; 3. Department of Tourism, Fudan University, Shanghai 200433, China
Abstract “Promoting people-oriented new urbanization” is the goal of the 14th five-year plan. Tourism urbanization is an important part of China's urbanization road. The nature of "people-oriented" in tourism development needs academic analysis. Based on the humanistic theory, this study puts forward the concept of "humanistic space", integrates qualitative and quantitative research, and develops the conceptual framework and scale of spatial humanistic experience in urban tourism destinations. Firstly, the study constructed five categories of "humanistic space" experience in urban destinations. Secondly, the measurement scale of "humanistic space" including 5 dimensions and 17 items was compiled and verified, and the lively experience (story experience, novelty experience, self-authentic experience and inclusive experience) was determined; Thirdly, the validity of the scale was tested, and it was found that vitality experience, authenticity experience, density experience and order experience had a significant positive impact on revisit intention. Finally, the study provides innovative countermeasures for the construction of humanistic space in tourism cities.
SUN Jiao-jiao,GUO Ying-zhi. RESEARCH ON SPATIAL HUMANISTIC EXPERIENCE OF THE URBAN TOURISTS: STRUCTURAL DIMENSION, SCALE DEVELOPMENT AND VALIDITY TEST[J]. HUMAN GEOGRAPHY, 2023, 38(5): 162-171.
